Upon introducing its product Kartell was really trying hard to make the products well known and has more of distinguish brand than any other product which can identify and also create psychological aspect from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service. And Kartell has done it with such distinguishable name and it’s Made In Italy. It’s from Italy and the brand is quite unique isn’t it?
Unique brand comes with a unique modern accessories just perfect to be located anywhere around your house. Such unique product design (which has a shout out brand identity) is forefront in the production of plastic furniture. It was founded in 1949 by chemist Giulio Castelli with the idea of “enliven the domestic landscape” of Italians after the Second World War all they wanted was to replace its gray and outdated furniture.
What is the relation of chemical with the design of furniture? The answer is “Much”. Each piece that takes place on average 2 years of development and is the result of a laboratory where they test the latest advances in the development of plastics. Each design goes through a process of trial and error where you are calibrating the chemical, temperature and time casting for a beautiful and durable product.
At the beginning of Kartell not spoken yet proposed design and making things “pretty” was not within the priorities and even sounded absurd in an era marked by war. Therefore, from the beginning were proposed in order to innovate in the field of production and economy of resources, challenging the craft tradition and also any lawsuit challenging aesthetic.
Today Kartell produce everything in Italy. They know perfectly well that they can produce more cheaply in other countries but over time have realized that the know-how that is generated between designers and manufacturers working together, it generates a key knowledge assets in the development of new products. So when it says “Made In Italy” by Kartell it really means that the whole concept up to production, including research and materials are from Italy.
Modern Plastic Chair Made In Italy by Kartell (2)
Modern Plastic Chair Made In Italy by Kartell (3)
Modern Plastic Chair Made In Italy by Kartell (4)
Modern Plastic Chair Made In Italy by Kartell (5)
Modern Plastic Chair Made In Italy by Kartell (6)
Modern Plastic Chair Made In Italy by Kartell (8)
Modern Plastic Chair Made In Italy by Kartell (9)
Modern Plastic Chair Made In Italy by Kartell
Modern Plastic Chair Made In Italy by Kartell (7)
